Adam's Apple is a branding project centered on my own imaginary hard cider company. The name is a triple entendre: a nod to my own name, a reference to the anatomical adams apple, and a wink at the apple from the Garden of Eden. The brand was designed to feel fun, lighthearted, and homemade, reflecting the pride and excitement of sharing something handcrafted.
The logo features curved, stacked letterforms atop a red apple, with the 'S' shaped like a snake. The bottle labels invoke a sense of play by deconstructing the logo's letterforms and rearranging their components into repeating decorative patterns. Each bottle also includes a small accordion-fold card attached at the neck with twine, illustrating the cidermaking process.
The website was built from scratch in HTML, CSS, and JavaScript. It consists of a home page, a products page, and a filter page. The filter page provides an easy way for customers to find exactly the kind of cider they are looking for by filtering through sweetness level, carbonation level, and flavor profile.